Overview
This See Media Briefing is brought to you by Jade Ziola-Sammons
Jade is a Senior Account Director at See Media, specialising in strategic PR that shapes narratives and strengthens reputation. She is passionate about clear, confident storytelling that helps organisations make a meaningful impact.
Overview
The 2026 elections have accelerated a shift that housing communications leaders have been navigating for some time – fragmentation, volatility and heightened scrutiny are now the norm. Across England, Wales and Scotland, voters have delivered results that weaken single party dominance and increase the number of councils and parliaments operating through coalitions, minority administrations, or informal agreements. For housing providers, that means decision making is slower, accountability is more diffused and housing issues are more likely to be used in political debate and point-scoring.
“We're at an important political moment. Housing is front and centre. What happens at a local level really matters. Housing is not just a national issue, it is deeply local.
"These elections will shape the landscape in the run up to the next general election. Housing has to be part of the answer to the challenges we face.”
Gavin Smart, CIH President, speaking at CIH Brighton on May 6